In 3rd generation, KIA still has (the) Soul
The 2020 KIA Soul introduces the third generation of the squarish compact sedan, and it is no longer just for fun. It is still plenty enjoyable to drive, and amazingly useful to store stuff in, but after starting life as a bit of a departure, it now has become a staple for the South Korean manufacturer.
When I got the chance to test-drive a 2020 KIA Soul, I was happy to see it was a GT-Line model, in stunning Inferno Red, which is pretty red-orange, and comes pretty well loaded with all the sportiest equipment KIA can put on it.
To start with, the new Soul rides on an all-new platform, something the first two generations never enjoyed, and the GT-Line comes with the standard 2.0-liter 4-cylinder replaced by the smaller but more potent 1.6-liter turbocharged 4. The base Soul has the corporate 2.0-liter 4, without a turbo, and has a fully adequate 147 horsepower and 132 foot-pounds of torque, but taking the smaller 1.6 with a turbocharger, the Soul has 201 horsepower and 195 foot-pounds of torque.
The much of an increase in torque is a huge launch benefit, but beyond the numbers, the peak of 195 foot-pounds comes in at a mere 1,500 RPMs, barely above idle speed, compared to the 4,500 revs it takes the normally aspirated 2.0 to reach torque peak.
The front-wheel-drive compact has a new exterior, too, with a businesslike slacked out grille and LED-underlined headlights, while the rear’s flat facade is highlighted by center-mounted exhaust pipes.
You are surprised that the new Soul has such quickness, with its 7-speed dual-clutch automatic handling the power, and giving you steering wheel paddles if you want to control the shifts manually. Also, that it handles and corners with such firm suspension, but you are more impressed with the interior amenities. For example, the steering wheel lives up to the “GT” phrase, with a comfortably padded leather wrap also getting a flat-bottomed design that gives you a bit more thigh room when entering or exiting. It also has all sorts of remote switches to control audio, cell phone remote, and cruise control.
The seats are supportive buckets, with contrasting red stitching, and the large and wide navigation screen gives you all pertinent information. The floor shifter is joined by a console, and assorted other switches for driving mode and other assets.
All the safety elements are included, too, such as front collision warning and assist, lane keeping assist, adjustable driving mode, and all the connectivity you could want on a contemporary car. I’m not sure if the lesser Soul models have all the same features, and if not, it would be a logical reason the price rises from the low-$20,000 range to $28,710 — the tester’s sticker tally.
KIA, and its corporate partner Hyundai, have made a meteoric rise in quality and design over the past decade, but after joining up with its powerful and successful partner Hyundai, it pretty well paralleled Hyundai, model for model. The Soul was a departure then, because while both companies have neat compacts, KIA got its Soul and there was no parallel version with a Hyundai logo.
American drivers and car-buyers used to be a lot more square, apparently. Remember when Nissan came out with a little square car called the Cube, just about the same time Kia came out with a little square car called the Soul? Even Toyota came out with a square subcompact under its Scion sub-brand, designated by an easily-forgotten combination of large and small letters, while Ford created the Flex, a considerably larger but square vehicle, in keeping with the tradition of U.S. cars being bigger.
The Flex is almost a station wagon/van trucklet, the whole Scion group disappeared, and while the quirky little Cube went away, the Soul remained. The irony of the whole thing is that Kia designed the Soul almost as a novelty, a fun car for younger buyers as a departure from a group of stylish sedans and SUVs. My opinion is that the Soul, too, might have disappeared from the automotive landscape if it weren’t for the hamsters.
Yes, the hamsters. Remember them?
When the first Soul was introduced, the public relations staff showed the assembled media videos of a new ad campaign, showing a couple of cartoon hamsters bopping along in a Solo, heads nodding to the music from the potent sound system. There were two or three different ones, and we all loved them. They became a staple on television commercials for the Soul. The large stuffed hamsters were a cult hit, maybe more than the car itself, but at auto shows and on commercials, the two were interwoven.
Kia public relations folks apologized for using the hamsters, which always puzzled me. Why not flaunt them? But after a couple of years, the hamsters went away, but they had provided the Soul itself with enough marketing traction to go onward and upward, selling much better than even the most optimistic Kia official could have imagined.
I had been invited to attend the introduction of the first Soul, down in Miami. We happened to stay at a neat hotel just off the most populous areas, When I went up to my room on a higher floor of the hotel, I walked along the corridor with a couple of security guards, and we exchanged small talk until I got to my door. When I went to leave a short time later, I was surprised to see the same two security guards two doors down, sitting on folding chairs. Again, we exchanged comments, and I left. At lunch, someone mentioned to me that there was heightened security all around the hotel to prevent photographers from bothering Britney Spears, who was also staying at that hotel, hoping to be secluded while performing a couple of concerts in Miami.
It hit me then that she must be staying next door to me, which was the reason for the guards. The next day we went for our introductory drives in the new Soul, and when we returned in late afternoon, security was more heightened. Nobody was allowed in or out, but I was allowed to go up the elevator to my room to change. Returning to the lobby, I spotted Britney Spears, reclining on a lounge chair by the pool with her infant son and a couple of attendants. I only had a few seconds to snap a couple of photos with my trusty pocket camera, and then we went off for dinner.
Such adventures can leave a lasting impression, and if KIA was not about to incorporate Britney Spears into the Soul’s promotion, it at least could have kept the hamsters. The original Soul was well-suited to any driving requirements in the Miami area, and the new one has advanced enough to be only a small adjustment away from taking care of the challenges of a Northern Minnesota winter.
About the only criticism you might have is that the boxy shape does an effective job of catching the wind, and crosswinds makes you appreciate the vehicle’s stability even while you can hear some wind buffeting. And, I would recommend some top-flight winter tires if you were going to try to make it through a snow-belt winter. The stock, low-profile tires on the test-car’s 18-inch alloy wheels were eager to spin on any icy incline, and a set of Nokians would allow you to frolic through any winter situation.